Amazon
Prime Day 2017

Creative Director
Judy John
Dave Barber
Jason Lee

Art Director
Sally Fung

Copywriter
Jason Soy

Amazon Prime Day is a global retail event with deals for every kind of shopper, from tech gear to the latest fashion. So this year, we let the world know July 11th wasn't just Amazon Prime Day, it was an epic day of deals on whatever you're into. The campaign launched in 13 different countries and 8 different languages, and we oversaw all of it.

Results:
Our campaign helped Amazon Prime Day gross $2.41 billion, up 60% from the previous year. It even surpassed total sales from Amazon's Black Friday and Cyber Monday combined.