HUDSON'S BAY
A Call to Joy

As Canada's most iconic retailer, Hudson's Bay, is a staple every winter holiday season. With 2020 being a rough year, Hudson's Bay wanted to remind Canadians that this year, we need the big, bright holiday spirit more than ever and when they sell everything from ugly sweaters to dining ware, they are just the place to rediscover such. So we called on two colourful personalities to help us rally Canadians together to make this holiday the most colourful yet. 

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OOH 

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