Creative Director
Andrew Macphee

Art Director
Sally Fung
Leo Barbosa

Copywriter
Sara Radovanovich
Cuanan Cronwright

ADIDAS
Runner 321

The Down syndrome community has historically been excluded from mainstream sports and marginalized into special categories — but athletes like Chris Nikic prove our bias is the only thing holding them back

To inspire the Down syndrome community, adidas will be reserving running bib number 321—an iconic number for the Down syndrome community—starting at the Boston Marathon to ensure representation and visibility.

Ironman Chris Nikic will be the first to run with bib 321 at Boston, and in a powerful announcement video, he'll call on other marathons to do the same.

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