Creative Director
Nancy Crimi-Lamanna
Troy McGuinness
Art Director
Sally Fung
Copywriter
Sara Radovanovich
Designer
Natalie Lake
SOBEYS
So Be It
Life is messy and unpredictable. As Canada's family grocery store, Sobeys want to reassure Canadians that they're there for them. So we created a new platform—So•Be•It—so when people are faced with just another thing in their day they can just say “so be it”.
Salty Baker :15
Actually :15
OOH
Design Elements
