Sophisticated But Uncomplicated

CRACKER BARREL SPECIAL RESERVE

CAMPAIGN

People think the world of fine food is pretentious, but that’s not the case with Special Reserve. It may take your occasions and make them amazing, like other fine food, but it comes with none of the snobbery. In fact, it’s quite simple. From the names of the various cheeses to where it’s located in the supermarket, you’ll find Special Reserve is sophisticated, but uncomplicated. . 

ART DIRECTOR
Sally Fung

COPYWRITER
Jason Soy

CREATIVE DIRECTOR
Morgan Kruchuk
Karen Larmour

AGENCY
Leo Burnett

CLIENT
Kraft Canada