#PimpMyProfile

COORS LIGHT CANADA

DIGITAL/SOCIAL

Coors Light tasked us with rebuilding affinity with millennials, we made a crucial observation: They are constantly curating their digital identity. And no where is this more important than on Tinder. That's why we created #PimpMyProfile, a social program where we became people's digital wingman. 

ART DIRECTOR
Sally Fung
Jordan Gladman

COPYWRITER
Jason Soy

AGENCY
Leo Burnett

CLIENT
Coors Light Canada