#ToqueStories

RAISING THE ROOF

CAMPAIGN

The biggest barrier stopping people from donating to Raising the Roof by buying a hat was that they were unsure whether their money made a difference. This year, we shared real stories from people who were directly helped by money raised from previous toque campaigns. This reinforced that people’s generosity actually sparked change.

ART DIRECTOR
Sally Fung

COPYWRITER
Jason Soy

CREATIVE DIRECTOR
Anthony Chelvanathan
Steve Persico

AGENCY
Leo Burnett

CLIENT
Raising The Roof