Amazon Prime Day usually falls on the second tuesday of July, but that means the date changes every year. We want to make sure everyone knew in 2017 that Amazon Prime Day is on July 11 and with Amazon's personalized data, it's got something for everyone.
This was probably one of the most ambitious projects I've worked on. Not only did the campaign have multiple variations for print, TV and OLV, but we also oversaw the entire global portion spanning over 8 different languages in 13 countries.
Localization & Adaptions