Creative Director
Troy McGuinness
Jeff Hilts

Art Director
Sally Fung

Copywriter
Sara Radovanovich

PINESOL
Give Cleaning 99%

PineSol hasn't done any local Canadian work in over a decade. So when they came to us asking to launch a new platform with just a :15, we knew it would had to be a hardworking enough to break through. Luckily, the work has been well-recieved that the platform is considered for the US.

At the beginning of the pandemic, we were all cleaning furiously. But hacking is only human nature and with time, we've all fallen back to old habits with half-assed cleaning. PineSol decided to point out this silliness because if you're not giving cleaning 99%, are you really cleaning at all?