Creative Director
Troy McGuinness
Jeff Hilts

Art Director
Sally Fung

Sara Radovanovich

Give Cleaning 99%

PineSol hasn't done any local Canadian work in over a decade. So when they came to us asking to launch a new platform with just a :15, we knew it had to be hardworking to break through. Luckily, the work has been so well-received that the platform is considered for the US.

At the beginning of the pandemic, we were all cleaning furiously. But hacking is only human nature and with time, we've all fallen back to old habits of half-assed cleaning. PineSol decided to point out this silliness, because if you don't give cleaning 99%, are you really cleaning at all?